Smarter workflows
for creative businesses.

Stop trying to figure out the AI landscape alone.

I work with creative professionals — from solo studios to large teams — to fix the bottlenecks slowing them down.

We map how you attract clients, deliver work, and stay consistent with content — and we rebuild it as a system, supported by AI tools that actually fit you.

This isn’t about which AI model is “best.”

It’s about building clarity, speed, and consistency into how you run and grow your business.

I collaborate with you to fix the messy processes that slow you down.

AI is a tool, not a strategy.

Off-the-shelf AI tools and generic tips don't solve business problems.

Real results come from developing specific workflows, like these, built for your creative processes.

  • Content Engine - Turn existing work and internal processes into high-signal content for lead generation and sales.

  • Intake to brief - Turn messy discovery calls and rough notes into polished project briefs in minutes to start projects effectively.

  • Delivery Pipeline - Automate the repetitive parts of client delivery to stay in the creative zone.

Lead Generation
& Intake

AI Enhanced Workflows

  • New toolkit for design

  • Process automation

  • Custom system building

Execute & Deliver

  • Faster delivery

  • Better client experience

  • Expert results

  • Content creation

  • Discovery & qualification

  • Automated client briefs

Faster delivery

Better client experience

Expert results

Content creation

Discovery & qualification

Automated client briefs

New toolkit for design

Process automation

Custom system building

Most creative businesses are held back by manual tasks.

There is a massive gap between doing great work and the daily friction of running a business.

More tools just add noise, so I help you use AI only where it actually makes your workflows better.

Over the past 5 years, I’ve had the great pleasure of working closely with Goor on numerous commercial and educational projects.

What stands out most is his rare ability to combine strategic vision with meticulous execution — seeing over the horizon while delivering measurable results in the present.

With deep domain knowledge across multiple sectors, Goor has been at the forefront of exploring and applying emerging technologies, particularly in the field of AI. He identifies what’s coming next and translates that foresight into practical, value-driven innovation.

Through his work with industries such as fashion and beyond, Goor continually helps organisations understand and harness AI to push boundaries intelligently and achieve real outcomes.

If you’re looking for a trusted, insightful, and forward-thinking partner to help you navigate and capitalise on AI opportunities, I can strongly recommend reaching out to him.

Mark Harrop

Founder WhichPLM & The Interline

Luiz Villar

Co-Founder | Head of Product, Marketing & Partnerships at CenterFrame

Goor has been a great thinking partner for us.

Our conversations helped sharpen how we approach strategy, content, and the role AI can play without getting in the way of creative judgement.

He has a clear point of view, asks the right questions, and brings ideas grounded in real use, not theory.

It’s been genuinely useful in helping us think differently about how we create and communicate.

Looking forward to working with him again.

Uri Porat

Knowledge & Learning Manager,
HP Indigo

Working with Goor was a valuable experience for me and my team.

He helped us think more clearly about how we work and how AI fits into that in a practical, focused way.

Rather than pushing tools, the emphasis was on understanding our workflows, reducing repetitive work, and making better use of existing content.

The result was a clear workflow with real efficiency gains and far more confidence across the team in using AI.

Investing into AI workflows is the best move you can make.

The shift to AI isn't just about new tools.

It’s about making a deliberate choice to build a better business.

I’m here to collaborate with you and help you turn that investment into a working reality.

We work together to build the systems that help you hit your goals and keep your business ahead of the curve.

Not ready to partner up?

You can find all my deep dives and daily thoughts on AI powered workflows here:

YouTube

Real-world workflow breakdowns.

LinkedIn

Thoughts & ideas on AI in our design workflows.

Instagram

Quick tips & tricks on AI

Goor-AI

Get advice from my AI double about your work.

Contact Me

Reach out if you have questions about how I may be of help.