Make AI work the way your business works.
AI-based workflows for small and medium-sized businesses.
A client call ends, a report is due or someone on the team needs an answer—and the next step often still depends on you.
I help owners and business leaders build AI tools and agents around that work, using the files, knowledge and standards already inside the business to free you from having to be there for every task.
Let's look at how your work currently runs and identify where to focus, and where AI actually fits.
Your business works. Too much of it still comes back to you.
A client meeting ends, but you still have to turn it into the brief.
A report is due, but the information is spread across emails, documents and spreadsheets.
Someone on the team needs an answer, but the knowledge still lives in your head.
These are the kinds of jobs we can begin taking off your desk.
How we build AI into your work
The result is not another AI experiment. It is a working part of your business that your team can actually use.
Choose one real job
We choose a repeated task that takes too much time, depends too heavily on you or keeps getting stuck.
Map how it works
We identify the information, steps, decisions, people and standards involved.
Build the right AI support
We give AI a clear role, connect it to the right files and test its work inside the full process.
I help you make the work visible, decide what still needs your judgment and build AI support around the parts that should no longer depend on you.
What happens on your free 30-minute call
We look at where work is getting stuck, where AI could genuinely help and whether private implementation is the right next step.
1. Show me how the work runs
We look at one part of the business that takes too much time, depends heavily on you or regularly gets stuck.
2. Identify where AI could help
We separate the work AI can support from the decisions, relationships and standards that still need you.
3. Decide what happens next
If I can help, I’ll explain what working together would involve. If not, you’ll still leave knowing where to focus.
What people say after working with me
I’ve had the pleasure of working closely with Goor for over five years on numerous commercial and educational projects.
What stands out most is his rare ability to combine strategic vision with meticulous execution. He sees what is coming next and turns that foresight into practical workflows that deliver real results.
With deep domain knowledge across sectors including fashion, Goor helps organisations understand where AI fits and how to use it intelligently.
If you’re looking for a trusted, insightful, and forward-thinking partner to help you navigate AI opportunities, I can strongly recommend reaching out to him.
Mark Harrop
Founder WhichPLM & The Interline
Luiz Villar
Co-Founder | Head of Product, Marketing & Partnerships at CenterFrame
Goor has been a great thinking partner for us.
Our conversations helped sharpen how we approach strategy, content, and the role AI can play without getting in the way of creative judgement.
He has a clear point of view, asks the right questions, and brings ideas grounded in real use, not theory.
It’s been genuinely useful in helping us think differently about how we create and communicate.
Looking forward to working with him again.
Uri Porat
Knowledge & Learning Manager, HP Indigo
Working with Goor was a valuable experience for me and my team.
He helped us think more clearly about how we work and how AI fits into that in a practical, focused way.
Rather than pushing tools, the emphasis was on understanding our workflows, reducing repetitive work, and making better use of existing content.
The result was a clear workflow with real efficiency gains and far more confidence across the team in using AI.
Rona Edelman
Working with Goor was a turning point in my design process. He guided me from understanding AI basics to building a personalized workflow that translates client inputs into clear design briefs and visual concepts.
I can now confidently create imagery for client presentations, improving both efficiency and creative clarity. Goor has a unique ability to simplify complex technology and help you use it to strengthen your voice and brand—without losing what makes your work your own.
Make the operation less dependent on you.
If important work still keeps coming back to you, let’s identify the first part of the business we can rebuild around clearer workflows and properly prepared AI support.
Helping owners and business leaders make AI useful inside the work their teams already do.
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